How to Build Resilience and Overcome Adversity in Business and Life – JM Ryerson : NYN E2

March 7


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Businesses today must be able to weather the ever-shifting terrain in order to succeed; resilience is thus an essential component. The ability to adapt and thrive amidst challenges is what sets apart the high-performing individuals and organizations from the rest.

This comprehensive blog post will provide valuable insights on building resilience in both your professional and personal life by making bold choices and learning from failures. We’ll explore how aligning vision and values with your business partners can lead to successful partnerships, as well as smooth collaboration through shared goals.

Furthermore, we’ll delve into strategies for achieving financial freedom by naming your ideal passive income target number and diversifying income streams through various investment opportunities such as private equities, traditional equities, and real estate portfolio development.

Last but not least, we’ll discuss creating a successful work-life balance by identifying priorities beyond monetary gains and implementing effective strategies to maintain harmony between professional endeavors and personal aspirations. Embrace these concepts to enhance resilience in business – paving the way towards lasting success.

Table of Contents:

Building Resilience in Business and Life

Successful entrepreneur J. M. Ryerson has demonstrated the power of resilience throughout his journey of building and exiting two companies, ultimately achieving personal and financial freedom. By pursuing dreams despite adversity, he learned valuable lessons from failures that made him a stronger individual.

Overcoming Challenges by Making Bold Choices

Ryerson’s story highlights the importance of making bold choices when faced with challenges in business or life. For instance, Forbes suggests that entrepreneurs should embrace risk-taking as an opportunity for growth rather than fearing failure.

“We were young, we were hungry, we had no freaking clue what we were doing, but through blood, sweat, tears, we were going to get it done. And it was an amazing time.”

J. M. Ryerson 

Learning from Failures for Personal Growth

  • Acknowledge mistakes: Accepting responsibility for errors allows you to learn from them and move forward.
  • Analyze what went wrong: Reflect on the reasons behind your failure to identify areas where improvement is needed.
  • Create an action plan: Develop strategies to overcome obstacles and prevent similar setbacks in the future.
  • Bounce back with determination: The ability to recover quickly after facing difficulties is crucial for long-term success; this trait can be cultivated through practice and perseverance (Inc Magazine explains more about it here).

Aligning Vision and Values with Business Partners

Understanding the significance of aligning vision and values with business partners is crucial to ensure success in any venture. By collaborating with partners who share similar values, decisions can be made more effectively and motivation sustained for long-term success. In this section, we will explore the role of shared goals in successful partnerships and how ensuring smooth collaboration through aligned values can help you achieve greater heights.

The Role of Shared Goals in Successful Partnerships

Shared goals are essential for a partnership’s success because they create a sense of unity among team members. They provide direction by establishing clear objectives that everyone works towards achieving together. Furthermore, having common goals ensures that each partner remains accountable to one another while fostering trust within the group.

Ensuring Smooth Collaboration Through Aligned Values

In addition to shared goals, aligned values play an important role in maintaining harmony within a partnership. These core beliefs serve as guiding principles when making decisions or facing challenges together; thus promoting mutual understanding between partners on various aspects such as communication styles or ethical standards. By taking time early on during your collaboration process to discuss these fundamental elements openly with potential partners, you increase chances for smoother cooperation down the line.

  • Action Step: Have open conversations about your vision and values before entering into any partnership agreement.
  • Action Step: Establish clear, shared goals and ensure that each partner is committed to achieving them.
  • Action Step: Continuously evaluate your partnership’s alignment by revisiting your vision, values, and goals regularly.

Naming Your Number for Financial Freedom

One of the key aspects of achieving financial freedom is determining your ideal passive income target, also known as “naming your number.” This approach allows you to live life on your terms without stressing about money and helps entrepreneurs plan their investments more effectively while focusing on achieving their desired lifestyle.

Calculating Your Ideal Passive Income Target

To calculate your ideal passive income target, first identify how much money you need each month to cover all essential expenses (housing, food, utilities) and any additional funds required for personal goals or hobbies. Next, consider factors such as inflation and potential changes in spending habits over time. Once you have a clear understanding of these variables, use an online calculator like our Name Your Number Passive Income Planner or other online tools that can help estimate the amount needed to generate this level of monthly income through various investment strategies.

Strategies for Reaching Financial Independence

  • Diversify Investments: Invest in multiple asset classes like stocks, bonds, real estate properties, or private equities to spread risk and maximize returns.
  • Create Multiple Streams of Income: Develop different sources of revenue by starting side hustles or businesses alongside traditional employment opportunities.
  • Prioritize Saving & Investing: Allocate a significant portion of earnings towards savings accounts (high-yield options recommended) and long-term investments rather than discretionary spending items.
  • Avoid Debt Traps: Minimize high-interest debt accumulation by using credit responsibly and paying off outstanding balances as quickly as possible.

Diversifying Income Streams Through Investing

As an entrepreneur or investor, it’s essential to explore various avenues for generating income and securing financial stability. One effective approach is diversifying your income streams through investing in assets such as private equities and real estate portfolios that can provide consistent returns over time.

Private Equities vs Traditional Equities

Private equities, which involve investments in privately-held companies, offer a unique opportunity compared to traditional equity markets. These investments often have the potential for higher returns due to their ability to access untapped growth opportunities within niche industries. Additionally, they tend to be less correlated with public market fluctuations, providing a more stable source of income during economic downturns.

Real Estate Portfolio Development for Cash Flow Generation

Besides private equities, another popular alternative investment strategy involves building a real estate portfolio. By purchasing properties that generate rental income or appreciate in value over time, you can create passive cash flow while also diversifying your investment risk. This approach allows you not only to benefit from regular rental payments but also potentially profit from property appreciation when selling at the right time.

Incorporating other investment methods into your financial plan can help to protect against risk by diversifying across different asset classes and improving return on capital. As you continue exploring different ways of achieving financial freedom through passive investing, remember that diversification is key in safeguarding against unforeseen market shifts and maintaining a steady income stream.

Creating a Successful Work-Life Balance

In this frenetic age, maintaining a sound balance between work and home life is paramount. Striking the right equilibrium between professional and personal life allows you to enjoy both aspects of your existence without feeling overwhelmed or burned out. The key lies in identifying your priorities beyond monetary gains and implementing strategies that enable you to realize those aspirations alongside career success.

Identifying Priorities Beyond Monetary Gains

To create a successful work-life balance, it’s essential to recognize what truly matters most in your life outside of financial achievements. This could include spending quality time with family, pursuing hobbies or interests, maintaining physical health through regular exercise, or exploring new destinations by traveling the world. Once you have identified these non-monetary priorities, they can serve as guiding principles for making decisions about how to allocate your time and energy effectively.

Strategies for Achieving Work-Life Balance

  • Set boundaries: Establish clear boundaries between work and personal life by setting specific working hours and sticking to them as much as possible. Avoid checking emails or taking calls during off-hours unless absolutely necessary.
  • Prioritize tasks: Make use of tools like the Eisenhower Matrix, which helps prioritize tasks based on their urgency and importance so that you can focus on what truly matters while managing workload efficiently.
  • Schedule downtime: Allocate dedicated time slots for relaxation activities such as meditation or reading books that help rejuvenate mind-body connections after long periods spent at workstations (Mayo Clinic).
  • Delegate responsibilities: Learn to delegate tasks when appropriate, allowing you to focus on your core competencies while reducing stress levels associated with excessive workload.

By implementing these strategies, you can create a healthier and more rewarding lifestyle that will enable both your personal and professional development.

Key Thought:

Achieving a successful work-life balance is crucial in today’s fast-paced world. To do so, identify priorities beyond monetary gains such as spending quality time with family or pursuing hobbies and implement strategies like setting boundaries, prioritizing tasks, scheduling downtime and delegating responsibilities to foster a more balanced lifestyle that supports personal and professional growth.

Key Thought:


Achieving a successful work-life balance is crucial in today’s fast-paced world. To do so, identify priorities beyond monetary gains such as spending quality time with family or pursuing hobbies and implement strategies like setting boundaries, prioritizing tasks, scheduling downtime and delegating responsibilities to foster a more balanced lifestyle that supports personal and professional growth.


FAQs in Relation to Resilience in Business

How is Resilience Important in Business?

Resilience is crucial in business as it enables companies to adapt and recover from setbacks, challenges, or changes. A resilient organization can withstand market fluctuations, economic downturns, and unexpected disruptions while maintaining its core operations and continuing to grow. Resilient businesses are more likely to succeed long-term by learning from failures and embracing change.

What is Resilience for Business?

Business resilience refers to an organization’s ability to anticipate risks, adapt quickly during crises or disruptive events, and recover effectively. It involves developing strategies that minimize the impact of disruptions on operations while ensuring continuity of critical functions. Business resilience also encompasses learning from past experiences and continuously improving processes for future success.

What is an Example of Resilience in Business?

An example of business resilience would be a company adapting its supply chain strategy during the COVID-19 pandemic by sourcing materials locally instead of relying solely on international suppliers. This allowed them to maintain production levels despite global shipping delays while supporting local economies at the same time.

How Does a Business Build Resilience?

Building business resilience involves several steps: assessing potential risks; creating contingency plans; investing in technology infrastructure; fostering a culture that embraces change; diversifying revenue streams; strengthening partnerships with stakeholders; prioritizing employee well-being; regularly reviewing processes for improvement opportunities; and conducting scenario planning exercises.


Building resilience in business and life is essential for achieving success. By making bold choices, learning from failures, aligning vision and values with partners, naming your number for financial freedom, diversifying income streams through investing, and creating a successful work-life balance you can achieve your goals.

Remember that resilience entails not just overcoming obstacles, but also developing oneself. It’s important to identify priorities beyond monetary gains and implement strategies to achieve work-life balance while pursuing financial independence.

If you’re looking to develop a resilient mindset in business and life, check out Investor Mindset. Investor Mindset provides the tools to cultivate a strong financial foundation and foster personal growth through real estate investing, entrepreneurship, and personal development.

How to Build Resilience and Overcome Adversity in Business and Life – JM Ryerson : NYN E2 Transcription:

Steven Pesavento 0:00
Hi, I'm Steven Pesavento, and welcome to the name your number podcast presented by the investor mindset. As someone who comes from a challenging childhood, I've spent my life seeking financial security, personal growth, and ultimately freedom, the freedom to not wake up worried about the next paycheck, but rather with the confidence of knowing that my passive income pays my bills without the need to think about it. When you name your number, that you will learn passively, that creates your ultimate quality of life that I believe you've achieved, real freedom. Welcome to my show, it's time to name your number. What's cool about private real estate when you're buying a tuner unit multifamily building, the only difference between that and a REIT is the REIT started out as a big fund, and they decided to go public, so they could cash their private investors out at a much higher multiple, like 3x, what they would get selling on the private market. And so it's so important to start getting that knowledge and understanding that so that you can then start building another path, right? Welcome to the name your number podcast presented by the investor mindset, we're on a mission to create financial freedom for over a million investors. And when you name your number, the number that you want to earn passively, every single month that creates your ultimate quality of life, then I believe that you've achieved real freedom. And if you're ready to name your number, and to create your passive investment plan that you'll follow step by step, then head over to investor To download the free guide to get started. And for those of you who are ready to build this plan together with me and a community of other investors, just like you, you'll be invited to schedule a call with one of my top advisors to see if it's a fit. Now let's get into the show. today. I'm excited to have on JM Ryerson. How're you doing today JM,

JM Ryerson 1:58
Brother, I'm blessed, I'm happy, had amazing show with you. So I mean, look to do a back to back in one day, that couldn't be better, man.

Steven Pesavento 2:08
I love it. I love it. I love your energy. And for those of you guys who don't know, JM, he's built and successfully exited two companies that have created him personal and financial freedom, he runs let's go win, which is a phenomenal process that's allowed him to transform himself, and leaders that he works with to be able to really step up their game, upgrade their mindset and really just run better businesses. So we'll talk a little bit about that. Before we get into all of the conversation about financial freedom and investing and building business. Let's start out on a personal note, looking back at earlier in your life, what events or influences from your childhood shaped who you are today? And how did that play a role in your money and investing journey?

JM Ryerson 2:56
Yeah, there's two that stand out to me. Me going to college. I was bound and determined I was going to play college basketball, even though I was a far better swimmer. And so I had this very, very clear memory of I had full rights to name a PAC 10 school at the time for swimming. Or I blown up my knee twice in high school and I like an offer to go to a small junior college in eastern Montana. And I think they're gonna pay for my books. And to the chagrin of my parents, especially my dad, I chose to go play basketball. So as a parent today, it's really hard because my son's going through this recruiting process right now. I put myself in my parents shoes, how hard that would be, it'd be like schools all paid for over here. It's a much higher accreditation, all the context blah, blah, blah, no, I'm gonna go over here to this tiny school. Yeah, one of the best decisions I could have ever made, because it was mine. And I got to own that, right? Because you still couldn't convince me I wasn't going to be in the NBA. I just was That was my vision. And of course, I blew up my knee again. And that didn't happen. But you know what Brother, it allowed me to own that choice. Even though the decision maker at the time, my parents, they really disagreed with it. And so it taught me that no matter what, no matter good or bad, and it ended up being an incredible experience, but I owned it. And I got to own the fact that I'm not going to this fancy school and I am going to pursue my passion. Oh, and the passion in the dream fails. And I get to own that too. And so it's just one of those things that I think early in life to see that decision through and know that the consequences or the successes, they're they were mine and I got to own it and I I got to live in my truth. So that's one there's another one.

Steven Pesavento 4:58
I think I think just Just on that to stop there for a second, I mean, it's beautiful because you made a choice for yourself. You made a decision, you had a vision, you made a decision and go after that. Although now you've got new information. You look at it differently today, maybe you look at it, and you were able to go through that process and learn a ton. I mean, what did you learn by going and doing it that way? And then having, you know, that career kind of pulled away from you because of an injury?

JM Ryerson 5:27
Yeah, you know, I learned I have no regrets. I pursued what I wanted to, and I and it didn't work out the way I had envisioned. And yet, I wouldn't take it back. Because that next knee injury, I ended up going to study abroad, and seen most of Europe and how the world works. And so it's kinda like the story where the monk, the, you know, the, the, something bad happens in the villages, like, Oh, you're so lucky. And he's like, we'll see. And then something really bad happens. And he's How unlucky you are. He's like, well see, that's kind of how it felt. It's like, you know, this didn't work out. And I'm really glad I can look back and say, I pursued my dream no matter what. So and then living abroad brother, which maybe I would have if I was playing pro ball, but the truth is, maybe I wouldn't know. And I got to experience living all on my own in a country that I don't speak Dutch. So they speak a lot of English. So it wasn't like I was really on my own. But you know, you're 1000s and 1000s of miles away from your family. And that taught me a ton too. So I just don't believe in regrets. And so I got to make the choice and deal with the the good and the bad, and the ugly.

Steven Pesavento 6:40
Yeah, I really truly believe, you know, I've been through a lot of, you know, struggles and challenges growing up into my teens. 20s 30. You know, you're dealing with challenges throughout your life. And it's, it's really about, what do you learn and take away from that. Now, there's things along my path that maybe if I could go back and hit undo, and it'd be great to be able to not experience that. But at the same time, the worst things in life usually are what create you into being the person you are, if you choose to use that, in order to propel you forward in order to grow and change who you are. And so, you know, getting into this concept around finance and business, you've had a bunch of success, you've built a number of businesses, you've exited them. And now you're on kind of your third venture, you're supporting people really growing in leadership and development. Talk to me a little bit about those businesses that you built and exited. And what was the strategy there? What was the business? And how did you guys go about creating income and wealth? Yeah, so

JM Ryerson 7:45
the first three companies that I built, were in financial services. And the first one was dynamic, we were young, we were hungry, we had no freaking clue what we were doing. But through blood, sweat, tears, we're gonna get it done. And it was an amazing time, it was chaotic. And it was where I really cut my teeth as being an entrepreneur. And it all started with the guy that hired me, he had one office and in Sacramento, and I said, Why don't you go all over the country? He's like, Well, why would I think he's making like, low or, you know, just under seven figures a year? And I said, Well, why not. And I ended up opening an office in Portland, we grew that to eight, then we merged into another company. And that was six years of hell, and that they were bad human beings, we were just not value aligned at all. My marriage was a mess, you know, separated for a year, my health sucked, like it was just not a good time. Again, I got to own that decision, because I made that that we chose to merge to go completely national. And then the third company, we exited the second one, finally. And we created another, again, finance service across the country. And it was awesome. And our values were aligned. We were, you know, a lot more work life balance, definitely spending more time at home growing faster, because it really grew into my leadership role. And it was great. It was great. And it served its purpose. And then I ended up selling out actually the early part of this year. And it's interesting, you said something good in the show, you said talking about passive income. And then versus you know, this spy out. There's a lot that goes into that man, where when you're used to making x and it just comes in no matter what, even when you get the good size, check the big check. It's weird, man because it's like, oh, that doesn't exist anymore. Oh, you got to go create it again. So it's fascinating. And mindset. It really is because you're gonna get tested no matter what even when you get that big. Check, you're gonna be like, oh, shoot, it's not coming in anymore. And so it's been a really wild ride.

Steven Pesavento 10:06
It's interesting, because there's a couple things that I want to highlight here, he talked about the importance of vision and values being aligned, you know, this happens to a lot of people, they're in a job or a career. And that's out of alignment. So it feels like the job or careers out of alignment, but it's really, it could be that it's really you just got to be working with the right people, because Olson, you wouldn't did the exact same thing had a much different experience, much different outcome. And that brought you to a much better place. But then talking about the exit, it's like so many of us in business, you know, really name your number was born out of a realization that I had been focusing a decade on building something with the intent of exiting it. Now, in my business, it happens to be commercial real estate, buying large two 300 unit apartment buildings and other types of real estate assets. And with the end goal is Oh, cool, we're gonna get paid in five or 10 years, and we're gonna make most of our money then. And that was really appealing from that exit mindset very much that of an entrepreneur, but then I, I've been preaching and speaking about passive income, I've known about it for God knows how long, and I realized that I needed to personally make a change, to name my number and to kind of go down that path. But for you, I'm curious, like, you know, you've you've built this identity as in financial services, you've built this company, you're an owner, you're making probably amazing money that's coming in every single month, that's active, right, you got to exchange your time and effort and knowledge in order to create that. But it's consistent, because you've built a great business. Now you have an exit, which is what most business owners are really building for. So you were lucky because you actually had built a business you could sell a lot of people think they're going to and they never get there. But for you what was it like once all of a sudden, that income spigot was turned off? But you had this big cheque in the bank?

JM Ryerson 11:57
Yeah, believe it or not, again, I'm a mindset coach, the amount of fear that came all of a sudden, it just washed over me, even though there's a big checks that in the bank, but now the guarantee this, this thing that's been coming for 18 years, this? Yeah, just mailbox money. That stopped. And now while I've created another thing with let's go when I told you, I don't believe in regrets, but as we talked about on let's go win podcast with you. Yeah, I wish I could talk to my 20 year old self and be like, Hey, bro, let's really invest so that your money is working for you. It's the one thing I will say, I'm good. I'm really good at building businesses. But when it comes to investing, that's more my wife. So it's been a fascinating journey to be in financial services, to purchase and sell and all these homes. And yet, I really haven't created that sustain growth and passive income without me touching it. And so I told my wife earlier this year, I said, You know what, this is the year of passive income growth. And she goes, Well, Jim, you've been doing that forever. And I was like, not really. Because it always still involved me, where now I get a chance to learn something new meet amazing, you know, experts like yourself and say, Alright, dude, I don't know, I promise you. I don't know, when it comes to investing, especially in real estate and commercial wise. Help. And you know, what's cool, man, there's so many people that can raise their hand. And if you are aligned value wise, yeah. Then it's like, okay, let's do this. Let's use your expertise, some of my money and let's let's make this happen. And so the journey I'm on now, brother, and it's just, it's, it's scary, because it's new. I don't know what the heck I'm doing. And so it's, there's so many emotions that are going through. And so it's fascinating. I coach people on this yet coach myself, I'm like, oh, yeah, I gotta go work with my coach on this for myself.

Steven Pesavento 14:03
Well, it's what's so it's so fascinating, because the world of financial services, it's well intended, right? I mean, you worked in that world, you're selling investment, you're selling insurance, whatever you're selling, and you're out there. And even as a financial services provider, you're not really learning this stuff. They're not teaching you because if they taught you, you'd be able to break out of the rat race and be able to do whatever you want, right? There's kind of a little bit of a hook that they want to keep you in and, you know, it's it's incentives. The incentives are, hey, we want to keep money in traditional equities because publicly traded companies, you know, traded at a much lower return to investors but a much higher valuation and, and the whole world of financial services is built around that so it's not, you know, nobody is at fault individually for it. But what's so beautiful is once you get A little bit of insight into the world of private equity as they're essentially just private businesses that you're investing into. Maybe they happen to be real estate businesses, maybe they happen to be oil and gas, maybe it's promissory notes, maybe it's any of these different types of opportunities that are out there. And there's experts that their job is to go out and do the exact same thing. Like, what's cool about private real estate when you're buying a 200 unit multifamily building, the only difference between that and a REIT is the REIT started out as a big fund, and they decided to go public, so they could cash their private investors out at a much higher multiple, like 3x, what they would get selling on the private market. And so it's so important to start getting that knowledge and understanding that so that you can then start building another path, right? It's just knowledge, you just apply the same things you learn in business, but now in a new sector, and you can get you really, really far. So talk to me about what led you to make that decision to then exit this business, right? You've got comfort there, you've got identity, you know how to build that business? You've done it a few times, you figured it out? And then you have the exit? What led you to making that decision?

JM Ryerson 16:12
Yeah, man, I just, I knew it was time. You know, when you're not passionate about something that's gonna show up in a lot of areas of your life. And I've gone through that before, told you the second company was like six years of just awful. And I met that, look, I made the decision, but I don't ever want to get back there. And you could just really feel that, you know, this is comfortable. Yeah, I'd like you said, there's this identity, and I'm well known in this industry, and blah, blah, I'm also getting bored. I'm not being challenged. And that's going to start to show up in other areas of my life. It's going to show up with my family, it's going to show up, you know, spiritually, it's going to show up mental health wise. And I don't want that. Because life is a journey, in my opinion. And look, if someone chooses to be in one career, and it really, like, fills their bucket good for them. I'm just not guy I've realized. And so I love to be challenged and like the let's go win thing. I didn't mean for it to happen. But it's I've surrendered to the fact that look, there's something here that I want to give more to other people. How do you monetize it JM? I don't know. But you know what? Pete, like Steve, who introduced us, I know, he knows how to do it. And I finally found him. He was my who? Um, so yeah, man, it was just time. And I could feel myself kind of not negative, but somewhat cynical. And that's like, No, this is not who I am. I want to be happy. I want to be healthy. I want to be wealthy, which is what, let's go wins all about. Let's go create another one. And so that's the journey. That's the chapter I'm in right now.

Steven Pesavento 17:51
That's so powerful. For everyone who's listening, I challenge you to ask yourself that question. Who are you? And who are you really like? How can you show up more of that person that you desire to be? Which actually really leads us right into one of my favorite pieces of really naming your number? It's, you know, it's purely mindset. It's, what is that ultimate vision of the life that you're looking for? So JM, your mindset guy, you're living it, you're breathing it, you're helping people with it? What is that life that you're building towards? What does that look like? How are you spending your time? Who are you helping? What are those things that really inspires you to go out and create this next chapter of your life that you're really excited about? Yeah, it's, it's

JM Ryerson 18:35
this chapter coming up is going to be so different, because both my kids are now about to exit Well, five more years for my youngest High School, and what that looks like brothers, I don't ever want to miss my son, my one son will definitely play tennis in college, probably Pro. My other son will probably play baseball in college. And I don't want to miss those gals. That stuff that starts it right. The other part is I'm from Montana originally. Now, I've been away from Montana for over, oh, my gosh, 22 years now. And there's a My heart has never left it that's home. And so I tell you that to say part of that vision is spending six months a year in Montana with that home that I've always envisioned, and it's clear as day I can see it, man. And my wife loves the ocean. So that means either Florida, Hawaii, I don't know, Portugal, wherever she chooses. It's her choice, a home on the water. And so then I started to look at okay, I got some numbers here. And I can start to do some math and calculations. Well, that led me to my number. But it wasn't all that long ago. That's what so fascinates Steve with you. And I'm meeting me finding that number. That wasn't like I was clear on this. Five years ago. I don't think I was clear until about five months ago. And I finally become clear on it. But I don't know What's going to happen? So we're clear. And that's so much fun for me because, yeah, it's scary man, I got kids and tuitions and tennis academy bills, and you know, everything that comes with it. But at the same time, I have utter faith and belief in what I'm doing in what building is a team. And so now that I know the number, now I just have to execute. So I can look in the mirror and say, Look, you either will do this or you won't, you could own that.

Steven Pesavento 20:29
Yeah, I love I mean, I love this, there's so much in there that I think can really inspire others around your vision, you're clear on it, it's emotional, you're connected to it, brother, my dream, big huge house in the mountains with amazing views, big house on the beach, amazing views, I feel like we're gonna have to do some vacations together something I love it. But from that place, you've set that you've focused on what you want, why you want it, you're connected to it, you've set that target, you don't need to know how, because there's a million different ways to get there. There's a lot of vehicles, there's some that are faster or slower, some that will never break down some that have a little bit more maintenance you need to do, there's a lot of different ways to go down that path. So when you were actually coming up with your number, kind of following the process that you were following, talk to me about what that number is and kind of how you got there. Yeah,

JM Ryerson 21:22
so my lifestyle, it, you know, seven figures has been what I've been making, since I was like, I don't know, 26. And now, no, this guy's everyone listening. I'm not money motivated, not even a little bit. I'm just not. I liked to create really cool experiences I would like for my kids to want for not, not that they get everything. But if I had to they can they can acquire it. And so my number really broke down to alright, what would it look like where there's zero worries at all? Where Yeah, this complete freedom, and I'm talking financial freedom in terms of I don't stress about money period. And I've never reached that. Because my number I'm a big number guy. And $3.33 million a year is the number coming in every month, right or excuse. Other month, it was every year, not every month, it could be every month, eventually. But my number is 3.3 3 million every year. And I went through all the budget, and I looked at everything. And I was like, Yeah, I wouldn't be concerned. Now. There'll be other concerns, right? There'll be, you know, whatever else you want to buy, and the stupid stuff you start to buy when you make money, which is silly. Um, but I wouldn't be concerned financially at that point, we can travel the world the way my wife wants to, I get to enjoy the property, Montana the way I want to the beach home. And so that's my number. And it took a long time, at least in my head to arrive there to figure out oh, that's the number orderly. And so that

Steven Pesavento 23:00
and I call that your ultimate number. Because that's like dream freedom. You're everything you could ever imagine you'd ever want to do. You're there. And you're arriving there, you're arriving in style. And it's just, boom, I made it. And you're setting big goals because you know, you can achieve them. And that's that place. What I'm curious is just to kind of compare where you're at now, what do you spend every month in order to live the life that you live today.

JM Ryerson 23:29
So this numbers a little frightening, and my wife is the one to blame, because she does the budgeting on a monthly basis when last time I looked which I should, this is where I'm terrible finance. The any of us are about 48,000 a month that that we spend, which is far greater than a number that I ever thought, again, I'm the small kid from Montana, man, like, I'm so dumb. But it's amazing how quickly that happened. And yet how normal that is. And so 40,000 is the number Now I will say I could greatly reduce that. And once my kids actually go to college, we will greatly reduce our number which is crazy, because the tuition they're paying, I went to public school man. But I've been kind of surrendered all this where it's like, look, this is just the journey I'm on. So it's about 48,000 So

Steven Pesavento 24:27
love that great example. You're in a place you're living the life you're enjoying it you got the family, you're making great money. Talk to me about how much did you pay in taxes? You don't have to tell me the exact number but was it 20% 40% Was it a big number?

JM Ryerson 24:44
Does the IRS listen to your show? Because my accountant is freaking phenomenal. Ah, I pay less in

Steven Pesavento 24:52
taxes than the average person. That's that's a beautiful thing. Super important because if you're in that position where you're you're earning and spend Thinking that much. There's so many strategies, you can use that just from an active income standpoint. But here's what's beautiful. This is the reason I wanted to get to this numbers, so we could back into it. As an example, you've got a heck of an amazing life goal number 33 million of net worth is what you'd need if you were creating 10% returns in order to get to that 3.3 3 million per year, right $33 million target target ultimate net worth number, I wouldn't even say let me scratch net worth, it's actually investable assets number, that's the money that's working for you. But what's cool about this,

JM Ryerson 25:38
I'm so sorry, I just have to ask you, because I did it at 4%. So I think I did it at 3 million. This is how much I need help, I need your help.

Steven Pesavento 25:46
But that's how it worked. 4% is like you're putting that money into like a savings account. And there's there's nothing there. But what's cool is there's so many strategies where you can create 810 12% A year and you do it where you have, you know, a low leverage loan, that's just creating that as a note, or you're investing that money into real estate that pays you as cash flow, that cash flow is not as secure in the sense that it comes in every single month like a promissory note is. But oftentimes you're making that investment into a physical asset that is paying you every month, you're probably going to get appreciation as well. So your your return number can be a heck of a lot higher than what I'm talking about. Some people when they hear 10% They think, dude, you're crazy. I'm like, let me show you some ways you can make 1520. But let's back it into something that's easy. So you're talking about right now $576,000 a year to live the life that you're living amazing life, you love it $48,000 a month. What's cool is if you back into that, that only takes $5.76 million of investable assets at 10%. Right? So what a much smaller number to have a much quicker win, just to cover where we're at. And what I love is like, when you're creating your passive investment plan, you get to choose like, do I want to sacrifice today in order to get there faster, but I don't really believe you need to write a lot of people Dave Ramsey, a lot of people out there like don't go to Starbucks don't go out to eat. It's like, No, dude, I'm trying to live my life. I know how short life can be. I've lost loved ones, young. And when that happens, it's brutal. And so you're like, cool. I want to live today. But I also want that future tomorrow. How much more achievable? Does it feel to know that you could be passive income free with that number?

JM Ryerson 27:44
I mean, you damn near cut my number in a third. So I'm not kidding. Like I arrived at 3 million did it 4% was like, Cool, man, I got this. And I'm probably going to leave that and just hire you. Because that's a hell of a lot easier to have actual tangible like, Hey, man, this is your plan. But yeah, that's I mean, to me, that's, I It sounds. It's just not that's, that's simple to go attain that and I mean, shoot, I'm almost it's not far from there right now. So it's just your scene brother. I never looked at it that way. And it just tells you I don't know that side. And this is why I love what you're, you're talking about. Because this is not available to human beings. This education. I went to college man, I went three schools. You know, I was in financial services for 1819 years. I didn't learn this stuff. So what you're doing is so important.

Steven Pesavento 28:42
And that's why it's so valuable to share your story here. Because look, you're a guy made a ton of money that earning money very well, since you were a young had an accent built that business life exited your building another one. And you've got the knowledge, you've got the expertise, a lot of people have much less expertise than you. And when they're recognizing and seeing that you are in the same position as them all of a sudden, boom opens up a chance for them to shift that belief and step into it. So talk to me a little bit about what you're doing today. In order to get to that original goal that you were working towards, like what are the strategies and things that you are using right you're I imagine you're probably building a business you're building some other income streams. Let's talk through some of those just to understand kind of like where you're starting from. Yeah, so

JM Ryerson 29:33
I have a little real estate portfolio than I have let's go when which man a lot has been put into that. My wife has been investing far better than I ever knew, by the way and both traditional I guess is what you call it, you know, got some stocks and stuff over there. A heavy in the IUL world because the world came from way more than I thought, which that's that's she would be so much better at this portion than I am. Um, but what you guys make a great team? Yeah, no doubt. And now you know the other thing, brother she has created two amazing businesses herself one in financial services as well just because she's got so many contacts there. And then the other is she's got this nonprofit which zero profit to us. But connections we've made because of it. And I don't know how fast it's gonna go because the people we're surrounded with. I mean, it's it's next level income wise that even I mean, we're talking fringe billionaires and billionaires, and it's like, oh, this is different. This is different than 100 million, this is different than 400 million like, Yeah, this is some serious Uber wealth that I have never really been surrounded with on a daily basis. And that's kind of we are so I answered that hope that answers your question. But it's, it's in many facets.

Steven Pesavento 31:04
But like that, because what I see from it is that you're a business owner, you know, business, you're going to go create a new business. And that's going to be a new income stream for you. And then your wife's got a couple other irons in the fire. And it sounds like a lot of these are really working together, which I love. I love businesses, and philanthropic work that actually really fuels one another ability to go out and do and achieve that impact that you're looking for. So I want to give you an opportunity to kind of share a little bit more about let's go win because I feel like you are somebody who we share a similar mindset you're teaching, you're training, you're helping people blow up their business in exactly the way they want to talk to us a little bit about what you do and kind of how you serve people.

JM Ryerson 31:53
Yeah, man. So let's go when it all started, I wrote a book for my kids. It's called Let's go win keys living your best life. And I never meant to share it with anyone. It was to be shared with my two kids, and the gal I was working with. You are so selfish. I said, What are you talking about? said if you only share this with two human beings, you're selfish. Alright, cool. lesson learn, Publish. And what it led to is coaching. And I, you know, first couple clients, I helped somebody lose 80 pounds, I helped the PGA golfer make a bunch of cuts. And then I started coaching executive executives so that they actually enjoy their life, not just their bank account. And now what let's go in is really morphed into is is twofold. It's it is the coaching and speaking that that helps with revenue, if you will. And then the podcast which you are guests on. He was awesome. You. You were so good. And I That's my most passionate thing. Like when they ask that question of if you had zero concerns about money at all, what would you do? I would podcast? Yeah, I didn't expect to love it like this. That was not my intention. I am obsessed with this. Because yeah, I read a lot. I like to share that information. I like to talk to other people ask them questions, and just sharing so um, so yeah, but let's go in podcast. And then yeah, that's just the those are the kind of the three areas the podcasts I am writing another book, but you know, if that makes money, whatever, that that just makes me happy. So yeah, let's go with this. I

Steven Pesavento 33:29
love it. If you guys are enjoying today's conversation with JM, I highly encourage you go hit subscribe, check out some episodes, mine is going to be coming out shortly, I think you're going to really enjoy some of the lessons you can actually directly apply and a lot of the work that we'll be doing together here on this show. So in closing, love this episode, JM, love hearing about your story. I feel like it's very inspiring, and really vulnerable in the sense that it's showing people that hey, no matter where you're at, there's always another level that you can go to. And you can learn from other people who feel like there's been some lessons on this conversation here. So I love diving and insights about how you hit financial freedom, what you're working towards next, talk to us about what is your advice for those listeners who are on the path towards creating their ultimate vision and ultimately, life, financial freedom, get quiet.

JM Ryerson 34:23
You need to spend time looking inward to really understand what you value where you want to go. And why is that important to you? It's really the questions that I have my clients ask all the time, like, why is that important to you? And why do you want to do that? Just if you keep asking why you will arrive at that question. So that would be the main thing. And I often will go away and spend time with just me for several days and whether I'm water fasting or I'm just like that's important to me to just get clear. And once you do that, it Like you said earlier, the how it doesn't matter. It doesn't matter. The who like meeting you, I already know we're going to do business together, you're going to teach me so much when it comes to investing. And so the who shows up and now it's like, oh, you have a goal. I know how to get you there. So you don't need to know how you met me. And so that's what I would tell people just go inward, figure out what you want. And then go meet some who's and get it done.

Steven Pesavento 35:26
Well, I super appreciate you, JM. I feel like I met a new friend, brother from another mother from a mindset perspective. Really appreciate the time. All the listeners out there. Thanks for joining us. Absolutely. Take and apply some of these lessons in your own world, head over to investor to grab that resource to start creating your vision and outlining your financial balance sheet now, you're going to love going through that process is going to give you the clarity that we've been talking about here. So thank you so much. And we'll we'll see on the next episode. Today's episode is sponsored by von Finch capital. If you're interested in investing alongside me in the same type of real estate opportunities that I personally invest in, then head over to Vaughn Finch capital and join their private investor network. You can do so at Vaughn Join me on that next deal. I look forward to seeing you on the inside. Thank you for listening. If you like what you heard, make sure to rate review, subscribe and share with a friend. Head over to the investor to join the insider club where we share tools and strategies from the top investors and entrepreneurs and how to take it to the next level.



book writing, challenge, Coaching, disapproval, entrepreneurship, exit mindset, exploration of new sectors, family, financial services, Investing, knowledge, learning experiences, mental health, mergers, monetization, Passive Income, personal fulfillment, podcasting, private equities, pursuing passions, Real Estate, responsibility, speaking, steady income, stressful situations, travel, values alignment, Vision, working with the right people

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