Finding Fulfillment: Impact and Income for Entrepreneurs

August 10


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Finding Fulfillment Through Impact and Income can seem like a daunting journey for many entrepreneurs.

The challenge lies in striking the right balance between making an impact on society while also generating substantial income.

This delicate equilibrium, however, is not unattainable.

In fact, numerous successful business owners have managed to create thriving enterprises that not only generate impressive profits but also make significant positive impacts on their communities or even globally.

But how do they achieve this?

How does one navigate the intricate path of aligning personal values with business goals? How does one find investment opportunities that offer both financial returns and societal benefits?

The answer lies in purpose-driven entrepreneurship – a strategic approach to building businesses around your passions and desired impact areas.

This concept of Finding Fulfillment

Table of Contents:

The Intersection of Impact and Income

Impact and income are often viewed as separate entities in the world of entrepreneurship. However, many successful business owners have demonstrated that these two aspects can indeed coexist harmoniously. They have found fulfillment and achievement by striking a balance between generating substantial revenues while also making significant societal contributions.

Bill Gates, for instance, has not only amassed immense wealth but is equally renowned for his philanthropic endeavors aimed at addressing global health issues. Similarly, Elon Musk‘s ventures such as SpaceX and Tesla Motors demonstrate how businesses driven by purposeful missions to combat climate change or make life multiplanetary can still achieve outward success.

Finding Fulfillment Through Achievements

Your journey towards finding fulfillment starts today; it’s not an overnight process nor does it solely depend on acquiring material possessions or earning a big salary. Real fulfillment doesn’t come from momentary feelings of satisfaction but rather through consistent efforts aligned with your personal mission – this could involve helping others reach their dreams, solving complex societal problems, or contributing positively to environmental conservation.

Making positive impacts should be at the core of what you do professionally – something that resonates personally with you because feeling fulfilled means focusing on things which bring greater fulfillment beyond monetary gains.

Making Positive Impacts Lead To Greater Income

  • In our interconnected economy where consumers increasingly value social responsibility alongside quality products/services – businesses built around creating massive impact often find themselves rewarded financially too.
  • This correlation between impact creation and increased revenue generation lies in modern consumer behavior: people prefer supporting brands they feel good about endorsing due to ethical practices or beneficial contributions toward society.

Giving Back As A Contribution Towards Success

  • Sacrificing some portion of profits for giving back contribution doesn’t necessarily mean less wealth accumulation over time; rather, it tends to foster stronger relationships within communities served, potentially leading to more loyal customer bases and
Key Thought: 

Entrepreneurs can strike a harmonious balance between impact and income, finding fulfillment in both. It’s not just about amassing wealth but making significant societal contributions too. Remember, real fulfillment stems from consistent efforts aligned with your personal mission – whether that’s helping others or solving complex problems. And guess what? Businesses centered around creating massive impact often find themselves financially rewarded too.

The Power of Purpose-Driven Entrepreneurship

At the heart of every successful business is a purpose that transcends profit-making. It’s about aligning your entrepreneurial journey with personal values and societal impact, leading to greater fulfillment.

A Harvard Business Review study indicates that companies guided by a purpose tend to outdo their rivals in terms of long-term success, largely due to higher employee commitment and customer dedication.

Defining Your Purpose

To define your sense of purpose, it’s essential first to identify what genuinely matters to you. What are the societal issues you feel passionate about? Reflect on these questions or engage trusted peers in discussions for deeper insights into your true calling.

Jotting down thoughts can also be an effective way towards self-discovery. Consider instances when you felt truly fulfilled these moments often hint at where our passions lie.

Incorporating Purpose into Business Strategy

Your identified mission should then guide all aspects from strategic planning right down to daily operations.

Create a clear mission statement articulating why the company exists beyond just making profits for instance, Patagonia’s commitment to environmental conservation while still being an outdoor apparel manufacturer.

Social entrepreneurship strategy could serve as another avenue to incorporate this defined vision into products and services solving problems aligned with desired impacts. For example, TOMS Shoes’ “One for One” model which donates a pair of shoes for every one sold.

Finding Fulfillment through Impact Investing

Beyond entrepreneurs, investors too leverage the power of income generation to create positive change in society via investing. The concept combines financial returns with measurable social and environmental outcomes, making it an appealing prospect for both considerations.

Investing for Impact: A Comprehensive Guide

The world of investing is evolving, with a growing emphasis on making an impact. This shift sees investors seeking opportunities that not only generate income but also contribute positively to society and the environment.

Socially Responsible Investing (SRI): An Overview

In essence, Socially Responsible Investing or SRI involves integrating social and environmental factors into investment decisions. It’s about striking a balance between financial returns and positive societal outcomes – achieving fulfillment while feeling fulfilled financially.

An investor adopting this strategy would typically avoid companies involved in activities considered detrimental like tobacco production or fossil fuel extraction. Instead, they gravitate towards businesses engaged in sustainable practices or those contributing significantly to societal benefits such as renewable energy providers or firms offering fair trade products.

To deepen your understanding of SRI further, you can refer to this comprehensive guide by Investopedia.

Finding Your Niche: Identifying Impact Investment Opportunities

Determining suitable impact investments requires due diligence – finding alignment between personal values, desired areas of impact, and potential growth mindset investment options can be challenging yet rewarding when achieved correctly.

A logical starting point could be exploring ESG (Environmental, Social Governance) funds which focus on companies demonstrating strong performance across these key sectors. Another avenue worth considering is B Corporations; certified by B Lab, these enterprises meet high standards regarding social/environmental performance coupled with public transparency & legal accountability, thus balancing profit against purpose effectively.

  1. You might find it beneficial to explore online platforms dedicated specifically towards connecting socially responsible ventures with interested investors such as Swell Investing.
  2. Consider following successful models from other established investors who have successfully navigated their way through the realm of impactful investing. Their journeys may serve as useful role models providing valuable insights along your own path toward greater fulfillment via meaningful investments.
Key Thought: 

Impact investing is the new frontier, blending income generation with positive societal contribution. Socially Responsible Investing (SRI) offers a path to this fulfilling fusion. It’s all about aligning personal values with investment decisions and exploring opportunities in ESG funds or B Corporations. Remember, it’s not just about making money—it’s also about making a difference.

Finding Fulfillment: Impact and Income for Entrepreneurs

Unearth the secret to finding fulfillment through impact and income. Discover purpose-driven entrepreneurship, strategic investing, and team building tips.

Driving Business Success with High-Performance Teams

In the quest for fulfillment and achievement in business, building high-performance teams that are driven by impact is a vital strategy. These teams often exhibit higher levels of engagement and productivity, which directly contribute to business success.

Hiring Aligned Individuals: A Cultural Fit Approach

The journey towards creating such impactful teams begins at recruitment – hiring individuals who align seamlessly with your organization’s mission and values. This approach, commonly referred to as ‘cultural fit’, takes into account more than just skills or experience; it considers shared beliefs about work ethics, communication styles, problem-solving approaches, and commitment to achieving both income and societal impacts.

To effectively hire for cultural fit:

  1. Define what makes your organization unique – this could be its core values or working style.
  2. Showcase these elements within job descriptions so potential hires can assess their compatibility before applying.
  3. Evaluate candidates against these criteria during interviews through questions designed to reveal attitudes towards key aspects of corporate culture like teamwork or innovation.

Cultivating Engagement Among Employees

Beyond recruiting aligned individuals lies another critical element – fostering employee engagement. Engaged employees tend to feel greater fulfillment because they take pride in their contributions while actively seeking ways to further organizational goals. Research has shown that highly engaged team members result in a 21% increase in profitability compared with less engaged counterparts.

To foster employee engagement:

  • Create opportunities that allow meaningful contribution: Empower them by delegating tasks that match their strengths and interests, providing room for creativity and growth.
  • Promote open channels of communication, encouraging feedback from all members regardless of rank; this promotes transparency, builds trust, and ensures every voice is heard, leading to a feeling of fulfillment that isn’t merely working hard but being valued too.
  • Finally, acknowledge achievements regularly, reinforcing desired behaviors, boosting morale, and increasing satisfaction, driving deeper engagements.
Key Thought: 

Entrepreneurial fulfillment hinges on building high-performance, impact-driven teams and hiring for cultural fit. This approach values shared work ethics and commitment to societal impacts over mere skills or experience. Additionally, fostering employee engagement through meaningful tasks, open communication, and regular acknowledgment of achievements can lead to increased profitability.

FAQs in Relation to Finding Fulfillment Through Impact and Income

How do you figure out what brings you fulfillment?

Fulfillment often comes from self-reflection and understanding your values. Experiment with different activities, engage in deep introspection, and pay attention to what truly sparks joy and satisfaction.

What is the correlation between income and life satisfaction?

Income can influence life satisfaction up to a certain point by providing stability and comfort. However, beyond that threshold, other factors like relationships, health, and purposeful work become more significant.

How does income impact happiness?

Income can contribute to happiness by meeting basic needs and enabling access to opportunities. Yet it’s not the sole determinant—meaningful connections and personal growth also play vital roles.

What is the most important in life to get fulfillment?

The key elements for fulfillment vary among individuals but generally include meaningful relationships, purpose-driven work or activities, personal development, physical well-being, and contributing positively towards society.


Unearthing the intersection of impact and income is a game-changer. It’s where fulfillment meets financial success.

Entrepreneurship that is focused on purpose goes beyond just making money; it’s about joining your enthusiasm with business objectives.

Investing for impact can be rewarding both financially and ethically. Socially Responsible Investing (SRI) offers an avenue to do good while doing well.

Real estate investing opens up new horizons for generating income while making a difference in communities through affordable housing or green building practices.

A high-performance team driven by impact not only shares your vision but boosts productivity, engagement, and retention rates within your company.

If you’re ready to dive deeper into finding fulfillment through impact and income, consider joining our newsletter at Investor Mindset.

Our platform helps Business Owners, Entrepreneurs & Investors get the right mindset about investing. We provide insights on passive investing that are aligned with purposeful entrepreneurship.

Join us today to start making a meaningful difference while growing your wealth!

Finding Fulfillment: Impact and Income for Entrepreneurs Transcription:

Steven Pesavento [00:00:00]:

you have them realize that that, well, that belief isn't true. And there's actually a bunch of other beliefs that could serve you even more Absolutely. And yet it also didn't mean that she needed to change her career in order to do more of that work. Although it's an option that she had that she didn't even think was available. Welcome back to the name your number show. presented by the investor mindset. My name's Steven Pessavento. And today, I'm excited to have Nolly Williams in the studio. How are you doing today, Nolly?

Knolly Williams [00:00:31]:

Steven, I'm super excited to be here, man. Name your number, baby. Let's go.

Steven Pesavento [00:00:36]:

Man, I'm excited to talk to you because I feel like you're a guy who's you've built a number of businesses. You've had a lot of success, and yet you've also created a a life, a life that you're really excited about living. one that you've truly designed. And, you know, at the core naming your number is really all about getting clear on what you want from your life and then understanding drawing that line in the sand, what do you actually need to earn to be able to live that life and then going out and creating it. And so you know, right now, what I wanna talk about today is, you know, I'm in a place where, you know, I'm having a lot of success. I'm I'm making some great money. I'm helping a lot of people And, yeah, I feel this conflict. And so I wanna talk a little bit about that conflict that I feel -- Yeah. I love to. Yeah. And let's, get some insight from you because I feel like a lot of people are going through this at some point in their life or will, in the future. And that conflict that I'm feeling is I've built a business that the core focus is making money, making other people money, making our team money, making the company money, And it's really fun. You know, it's been a fun journey. You know, done really good with it. And yet at the at the same time, I'm noticing the more that I connect to spirit, the more that I connect to who I truly am and what my purpose is, that I'm really here to make an impact. I'm here to be able to help people get what they need and get where they want in life. And we definitely do that in this business, but I'd love to talk to you a little bit about how you've gone through the process personally, discovering what your purpose is, discovering how you can help other people, because I know that's something you're really passionate about. and how you balance that between the drives of business and capitalism and making a lot of money, which is a lot of fun. And then the drive towards really helping make a difference in the world and in people's lives.

Knolly Williams [00:02:29]:

You know, Steven, that's such a big topic, but it really is my favorite topic. I've been a so I've I've been teaching for since the age of eighteen, and I've actually taught the Bible longer that longer than I've taught any other subject. now I'm so enamored the last probably 7 to 10 years in quantum physics. which is a lot of what I love to teach mindset. And, but I also love to make money. And I started making money at the age of twelve, and I learned that I loved it at the age of twelve. back then, you know, I would subscribe to small business opportunities magazine, and none of the none of my other friends were subscribing to this magazine. And, so I never let let on that I that I was a subscriber that I had, you know, that that I was subscribing to it. but I've always been enamored with both, you know, helping others. Well, actually, it was really about making money initially. That's all it was. And eventually, I just came to realize that we're actually here for 3 reasons. Number 1, we're here to to be. We're human beings. Not human doings. We're here to have an experience human beings. So we're here to be. secondly, we're here to do. We have a mission. We have a purpose. And then thirdly, we're here to give. We're here to share all the knowledge and information that we have with other people. And I I really believe we can do it all. I don't think that there's like, okay. You can make money over here, and you can give back and share over there. I think it's all it can all be one of the same if you set the right outcome from the beginning or you set the right intention. And so but it took me a while, Steven, to really because I I was at the same point in my thirties. I had a I had made my first $1,000,000 when I twenty nine years old. I I had a very successful company. I was making a 150,000 a month. and I was, I had a bought a 6 a bed 7 bedroom home, 6000 square feet when I was twenty six years old. I mean, I was on it, man, and but it was just all about stacking. Mhmm. You know, stacking. And, even though it was it was ministry based, but the money kinda overshadowed a lot of it, And I didn't teach other people what I did. I didn't teach them what I knew. I didn't teach them what I learned. And, it was very empty. And and now when I coach people, I say, You know, I can teach you how to make a $1,000,000 or a 1,000,000 a year or however much you want, but you'll just be another miserable millionaire. What you really wanna learn is your purpose, your identity, who you are, why you're here. And then you wanna build your business on top of that. I call it hone your superpower. That's that's the title I've given it.

Steven Pesavento [00:05:16]:

Yeah. But I think there's something so powerful. Now because I've gone through a similar journey and come to realize, you know, the gifts, the superpowers as you call them that I have. And I love that feeling of helping other people realize what their purpose is, what they're actually here for. And yet what's interesting is what attracts people into my world is they're looking to make a change in their life. They're looking to make more money. They're looking to get out of the job that they don't love to do something that they really do. Sure. And so it always for for me in particular, it's always been attracted by, you know, that carrot of making a lot of money. And so sometimes what I've noticed is that that can muddy the waters. It's like the the impact is the real driving force, yet the money is the thing that's actually attracting people in wanting to make that chain range. when you're working with a client yourself, how would you advise that they, you know, navigate that because I feel like a lot of people, they wanna make an impact. They wanna do something meaningful. They want -- Yeah. -- to have a phenomenal family, yet they have this draw, this feeling that needs to be all about the money because they're so focused on safety and scarcity and and security.

Knolly Williams [00:06:28]:

Yeah. And it's interesting that the more money you make and the you as you start to learn the principles of money and the science behind making money, you start to learn that it's so easy to to make money. I mean, once you're on that side where you understand it, the fundamentally, at the quantum level, there's almost nowhere that I could go, I believe, and not make money, like, with what I've learned. And I know you, feel the same way. And so so that piece of it, but when you don't have when you're coming from a standpoint of lack, and this is why I teach my students to be debt free, in as much as possible. Because if you're not debt free, lack will dictate your decisions. And when you make decisions from a standpoint of lack, those decisions can ultimately turn out to be very poor, in the grand scheme of what you should or could be doing. You know, you hit it on the head, Steven, at the beginning. It's all about finding out who you are. What is your superpower? What to give you an example, you know, I used to watch the, well, now it's the Avengers. It's kind of the, you know, more popular one. but it was the justice league when I was growing up. Okay? It was Batman, Superman, wonder woman, and others that would fight crime together. and they were pretty badass by themselves, but when you put them together, forget about it. However, each one had a particular skill and the others had other skills. Right? so there's certain situations you wouldn't send Superman into. you know, if there was kryptonite around or something. Now if I had a stealth mission, I'm not gonna send the incredible hulk. You know? because, you know, if I'm if I'm in on the Avengers because he doesn't know how to be stealthy, you know, I'm gonna send Ant Man or some somebody, you know, somebody that knows knows how maneuver. But because because hulk, all he knows how to do is smash stuff, which is a great skill. But that but that's that may not be the skill that's needed. And so when you when you come to understand who you are, that's the key. That's the main thing. And then you build your business on top of that, Now not only do we have a rocking business, but we have a very, very happy life. You know, in my from what I've observed, my belief is that happiness is a byproduct of living your purpose. So you can have all the money in the world. I mean, I made my first $1,000,000 over 20 years ago, and I made many, many, many,000 since But if I'm not doing what I'm supposed to do on this realm in this realm, then I'm I'm not gonna be happy at the same time while I'm making millions and you can do both. So but it has to start with, you know, who you are at the very core. And, honestly, you know, once you Once you know who you are, your why becomes very apparent. Your your why becomes very obvious.

Steven Pesavento [00:09:25]:

Mhmm. Yeah. And it takes that self awareness. It takes that self discovery -- Yeah. -- to get to the point to being able to be clear on who you are what your gift is and and what you can do. And the reason that this relates to investing, the reason this relates to creating the life you want is because you can go out and make the investments. You can go buy real estate. You can invest in private equity. You can do the different things that are gonna allow you to be able to be financially free But if you're not in alignment, if you don't know what you want and why you want it, what your purpose is, and what's actually driving you, you're gonna end up getting to that point where you create all the things you thought you wanted, but because you didn't know yourself or you weren't clear on what you actually wanted, that there's gonna be kind of a missing feeling that'll be inside.

Knolly Williams [00:10:11]:

Yeah. And it's basically disillusioned, disenchantment. you'll be disappointed. And, and at the end of the day, there'll there'll be a life of regret. You know, Bronnie Ware, he wrote a book called the 5 regrets of the dying. And she was a palliative care nurse, and I think in Australia. she worked only with people in their last 12 years of 12 weeks of life, their last 12 weeks of life. And she worked with 100100. And if not thousands of these people, And she came to understand that there were 5 things that they regretted as they were taking their last breath on their deathbed. And the number one regret Steve, and it's so incredible. The number one regret that people had is I wish I'd had the courage to live a life that was true to myself not the life others wanted for me. And most of you listening right now or some of you or many of you or maybe even you right now listening, you're living a life that someone else designed for you. It's not the life that you designed. Maybe you know, your parents wanted you to go to a certain school. So you went to that school. And as a result, you met the person you married, and then that job opened up over there. Now there's nothing that can't be unraveled And things can work out and can work for your good, even if it was not what you ultimately probably would have been the best choice for you. But when you live a life by design, instead of by default, you live a better life. Now listen to the 2nd biggest regret of those on their deathbed. The number 2 number 1, I wish I had lived my, like, figured out who I am and lived who I am. My purpose And number 2, Steven, the number 2 regret of all is I wish I hadn't worked so hard. And that one of the big reasons I wrote 3 hours a day because entrepreneurs have to know that there is an easier way to do business. Now the last thing I wanna say on that is don't get the idea that, cause there there can be fear here where it's like, but what if I discover that, you know, I like doing this, and then I'm totally gonna go in some other field where I make no money. That's not really how it works. it's basically what what a what people don't understand is there you're you're confusing what you do with who you are. What you do is not who you are. And I've said this for years that, you know, I've been who I am authentically when I was in the music business, did that for 10 years, was very successful. I did it, and I started that company last 23. At 33, I got in the real estate business and was very successful, sold over a 1000 homes, in my 1st 10 years became the number 1, solo real estate agent in Austin, Texas out of almost 10,000 agents. So it was 98100. when the Austin Business Journal re came out with the report. And, my I was number 1 in the city. so it's very successful there. I got into the in in the seminar business and very successful in that. And the the reality is I was still doing the same thing. If you put me in plumbing, selling plumbing parts, that's I'm gonna be who I am doing that. So you can take who you are. What you do is just a conduit for who you are. Okay? So don't get don't get the idea that you're gonna have to switch professions or do something else. You might, but most likely, You know, unless you've made some really bad choices, you'll probably be able to kinda stay where you are and just re sort of purpose your life.

Steven Pesavento [00:13:43]:

You know, we can get into how to do that as well. You know? Yeah. I think I think we will because I think it's really powerful, but what what I'm what I'm really taking away and what I hope that other bullers are are hearing is that once you get clear on who you are, right, and part of naming your number is actually getting clear on what you want your life, what are your gifts, what you can do with those gifts, then what you are able to then, create in your life is a place where you're in so much better alignment. You know, I had a great coaching call with a client yesterday. And she's very successful. She was making a couple $100,000 a year. And yet she felt like she wasn't, and she felt like she was drawn towards doing more impact work enjoyed the volunteering that she was doing, and she had this belief, this belief that it was impossible for her to do impactful work and make money doing it. Right? And and through the process of of what always happens when you're coaching somebody is you have them realize that that, well, that belief isn't true. And there's actually a bunch of other beliefs that could serve you even more Absolutely. And yet it also didn't mean that she needed to change her career in order to do more of that work Although it's an option that she had that she didn't even think was available. Right. And so what I'm curious for you, Nali, is you're a guy who's been very intentional. You've created life by design. Have you named your number drawn that line in the sand about how much you need to earn in order to create the life you want? And more importantly, than talking about the number. What did that do for you when you made that decision that this was the line

Knolly Williams [00:15:25]:

and what came from that? What focus came from that? Yeah. So I've been teaching this for so long, and I I actually call it a monthly nut. And this is this is a concept that I've, been teaching for years years years, and I ask people, what's your monthly not? because you know, what you're talking about is I'll give you an example. So when I was 45, I paid off my house. I was completely debt free all all all other debt had already been paid, and I paid off my house. So I'm like, okay. I did it. I did, you know, and I, you know, I'm yelling debt. I'm debt free, and I'm all excited. But then the bills kept coming in. So I say, wait a minute. There's residual bills. maybe I need to create residual income. And I started that's when I started to realize that, you know, you can you can be debt free, which is great. It's a great space to be in. I love it. and, also, there's another level, which is what you teach, Steven, is, like, your name, your number. So my number, you know, honestly, and I've made so much more than this, but 20,000 a month for me, is comfort. Okay? I'm already there. I'm already it's residual. if if I don't if I literally I'm not gonna do this, but if I go to Europe for 6 months, or 7 months or 8 months, I've got that residual income coming in every single month, and I don't have to work, for a living anymore. But now my new number is 40,000. I say, why not? 10000 a week sounds better to me. and see I've been in a place where I was making a 150,000 a month, but I had all these expenses. I had lots of overhead. You know, I had 14 employees, 18 artists on my label, I was spending a 160 with with making a 150. So so so having, so so now my number's 40,000 a month. And so I'm working toward that number now. I don't need that much, but it's what I've always taught people is If you can have your monthly nut covered, just your basic expenses, then all the other income that you create can go toward, you know, you, your overhead. And I actually teach it in my book how to do that. you have to create other This is getting a little off track, but but, a lot of people don't realize that the money that you seek is all around you. For example, people sometimes when I'm coaching, they say, well, I can't afford that. You know, I can't afford to hire someone. You're telling tell me to delegate I say, well, the better question is, how can I afford it? Not I can't afford it. When you say I can't afford it, that's an affirmation that goes straight to your subconscious mind. and it program it continues to program and running that program. Okay. We can't afford it. He says we can't afford this. So let's not, you know, let's not even create Let's not create the ideas that will create the income. so to give an example, when I hire a VA, let's say I'm paying VA in the Philippines a $1000 a month, to do video editing. Let's just an example. So I do have a video editor that does video editing for me. and I created I have a group of you know, a group of entrepreneurs. And I went to them and I said, hey. Would you like video editing? because I don't need the guy full time. it's $300 a month. He'll do any video editing you want. And I got five people to sign up. That's $1500 a month coming in. I'm paying him a 1000. So all of my video, and it takes him about 20% of his time to do the work for those 5. And the rest of the 80%, he can do all my stuff. So if you're creative and you can think of ways to not have to pay people out of your own pot or create an additional revice revenue stream for your VA or whoever you leverage, You know, you just gotta be smarter about the way you do it. But, yeah, that's my that's my monthly number.

Steven Pesavento [00:19:13]:

Well, it's getting out of the box, and that's one of the things that's so powerful about your new book 3 hours a day. Where can people find that? I know it just was released recently, Nali. I -- Yeah. It's actually in Barnes and Noble. I I walked into Barnes and Noble and grabbed it.

Knolly Williams [00:19:28]:

it's obviously it's at on Amazon. Kendall version just was released, and the audible was coming out very, very soon as well. So, so and and it's you know, a lot of for me, I work 3 hours a day, but that's the ultimate. when you look at the there's a lot of scientific studies that have been done. And when you look at even people that work, like employees, the the study is has shown that their average productivity in a day is about 3 hours. Even if they clock in 8 hours, we already know that if you give somebody hours to do something or 7 hours or 8 hours or 3 hours, they'll get it done. Okay? And there's a lot of experiments that have been done on that. And what I've come to discover is that 90% of what most entrepreneurs do, most of my coaching clients, whether they be a chiropractor, real estate agent, Dennis doesn't matter. 90% of the things that they do in their company, are not really moving the needle. the 10% of what they do is what moves the needle 90%. So I say, you know, focus only on the 10% or get yourself to a point where you can only have to focus on the 10% and all the other stuff, you know, putting out fires you know, navigating through the weeds, maintaining status quo quo, all that stuff will be done by others. but it but initially, you wanna incorporate 3 hours a day into your current work day. You know? So there's there's only 2 things that a person should be doing during and and this is kinda going in a can we go on this real quick side road? I'd love to. Let's do it. So what I discovered is that, you know, when you start coaching people and you you you know this, Steven, because you coach thousands of entrepreneurs as well, you start to realize that all these entrepreneurs only have 2 problems, and your business will only ever have 2 problems. You know, it's interesting because a lot of times we think, man, my business has all these problems. I gotta solve all these issues. But, really, you only ever have 2 problems. Number 1, You don't have enough money. Number 2, you don't have enough time. It's 1 of the 1 of the 2 or both. Now if your business has a money problem, that's cash flow. That's a cash flow issue, and then also future wealth. then what you should be focusing on are 2 big picture priorities. Only two and that's generating leads and closing sales, closing appointments. Those are really the only 2 things that you should folk. Like, if you focus only on those 2 things, your business would grow. Okay? And if you gave up all the other stuff that you're doing, your business would still grow. Now once you start becoming real good and you generating business and you become, you know, maybe top salesperson in your office or, you know, the top chiropractor in your city or whatever, then you're gonna have a time problem because there's only unless you clone yourself, you're not gonna be able to sit you're you're basically gonna run out of the ability to continue to serve and then you gotta duplicate so that at that point, you know, you have a leverage issue. You know, time problem is solve is solved through leverage. And what you'll be focused on, your 2 big picture priorities will be branding. You know? You'll be the brand ambassador. You know, you might not be putting hands on people and doing the adjustments anymore. you'll have a maybe a team of people doing that. and you'll be on podcast. You'll be doing your YouTube channel, you'll be doing all the other stuff that you're doing to build your brand. and then you'll be, focused on leadership, branding, and leadership. You'll be leading your team because the reality is, Steven, the bigger your business grows, the less you should have to do. The bigger you can grow it, the less you'll have you should have to work.

Steven Pesavento [00:23:14]:

Yeah. And what's beautiful about realizing this is that what it does, Nali, and what you've done is such a good job in your book of really outlining is simplifying the path to success. What is it that's gonna move the needle? Right? So you can apply this in your personal life. You can apply it in your business. Yeah. What is it the thing that you want? And then what is going to be the most valuable use of your personal time, then they're getting there. Right? You need more time. Well, then we need to hire some people. We need to get you focused on the things that are best for you. You need more money. Well, need to be focused on sales and leads. Right? And when you simplify things down to that path and you have that core focus, That's where really big changes start happening.

Knolly Williams [00:23:59]:

Yeah. I mean, when you when you think about it, many entrepreneurs, including, this one that you said is very successful. A lot of times what they'll do is they'll fill their day up with busyness because it just makes the ego feel good. Like, I'm busy. I'm working. I'm doing something. But we all know that busyness doesn't equals business. And what I do with my coaching clients is I make them. I say, hey. I want you for the next 3 days. to chronicle for me every single thing that you do during the day. I go, oh, I'm working 14 hours. Oh, I'm on my hustle. Okay. Let me see what you're doing. And I guarantee you that 90%, sometimes 80% if they're really efficient, but for the, you know, you typically, it's 90% of the things that they do every day. they shouldn't they're they're not actually generating the they're not income producing activities is what I call it. An income producing activity is an activity that creates fresh and immediate new cash flow or future wealth. Okay. If it doesn't do one of those two things, then you shouldn't be doing it. like, let's say you take on a new client, okay, if, you know, I'm a give you an example of my my massage therapist. she wanted to learn my system, and I taught her. And she was working by herself at at a chiropractor's office, and she charged by the hour. So it was like this much for a 2 hour massage, this much for 90 minute. By the way, I I'm I'm the 2 hour I I used to do 1 hour. And then she said, have you ever tried a 2 hour massage? I said, no. I never never even considered doing that. I've been hooked ever since. I mean, it's it's while I land. So much deeper. Right? Oh, it's just incredible. It's anyway, uh-uh, I digress. So I taught her my system, took her a few weeks to learn it. And, within just a few months, she had hired three people, they were due she she basically was getting 50% of their bookings, and then she broke her foot. k? About 3 months after she had learned my system. She couldn't work for months. Okay? And then when she was working on me after she was back to work, she said, and she was still. She was it was her and 3 other people, and she was doing, you know, I still wanted her by her special request. And she says she says, Nali, if it wasn't for you, I'd have lost my house. So what do you mean? She said, you remember when I couldn't work for all these months? You know, I I wouldn't have been able to pay my mortgage. And now she has 3 locations. She's got over 50 massage therapists, and she doesn't do any massage therapy at all. So when you think about scaling, you actually eventually, you could work yourself out of a job, which a lot of people would be like, man, I don't wanna do that. and I get it. But what I would what I always tell my students is let your business get as big as it wants to be. Your business wants to be bigger than you're letting it be, and you're the bottleneck. It's not in anybody else's cripping your growth. You're the bottleneck because you're spending so much time focused on non income producing activities that you're not growing your business.

Steven Pesavento [00:27:01]:

Yeah. And what's so powerful about this knowledge is that once you get in alignment from that place and you know what you actually want from your life and you know what your skill is. Yeah. Then you start operating from a place where money is no longer a problem. Not at all. Money is an easy thing that starts coming because you start changing those beliefs. You start seeing the results. You start being able to trust and rely on other people, which is core to a business. And so if you're an employee, the same kind of thought process applies because you're working in a business. You have to be thinking, hey. How do I add value to the company And by a by coming at it from this perspective and encouraging and allowing yourself to make those changes in your career, some really big things will happen. I wanna get into one topic that you brought up earlier just because it's something that I'm really into myself. You mentioned an interest or passion about quantum physics. And that's something that most people, when they hear about this stuff, they think, well, hey. How does that apply to life? How does apply to business. Oh, man. And as I've been diving in and understanding about frequency and energy and connecting things in your world and being able to move up the levels it's totally changed my world, and it's allowed me to attract so much more into my life and be able to live from a place where you know, I do feel like I'm in much better alignment. I know how to get back there. Talk to me about kind of from your perspective, how has it impacted your life and why don't you just give us a little definition of of what we're talking about here. Yeah. So quantum physics is the stud is just don't don't get afraid of the word. It's it's really,

Knolly Williams [00:28:41]:

it's actually very simple. So, you know, quantum physics is the study of a matter at the subatomic level. and it's been discovered that when you look at something at a subatomic level, at levels much much further below atoms, which were at once one time thought to be the, you know, the smallest measure of of of a particle or or solid matter. When you start looking what's happening in the subatomic level, you start to realize that our world, the physical world that we live, is really just a shadow or a mirror of what's really happening at the subatomic level in all areas. So for example, your brain now we're getting crazy here a little bit, but your brain is a receiver and it's also a So it receives information, and it's also a broadcaster. Your your brain can broadcast. So just like your wifi box, you know, we try to do this, this interview a week ago, and my Wi Fi wasn't working, you know, because I live on an island. I live in Puerto Rico, and it was just not working. And, what we discovered is that the same you have the same kind of receptors as what you what works with wifi, what works with radio signals, which a lot of people really can't understand, even with electricity, we're electrical beings. We are electric electric, magnetic beings. And so we have a central nervous system that is pretty much all electricity. And, the the point is that every single thing that you create or every everything single thing that you look around and see, for example, in front of me, there's a a phone, there's my screen, I can see a microphone in front of me. I've got a bottle of water here. Well, all of that existed in the mind of someone first, and then it became you know, existed as a thought, and then it became a reality. So everything starts at a a level that's subatomic because when you think about the way your brain works. And and and by the way, the the brain has neuroplasticity, which we didn't even know until about a 150 years ago, that the brain could actually change. I remember, being in class, and they said, don't drink a beer because you're gonna damn you're gonna you're gonna kill your brain cells and they'll never grow back. Well, that's not true. Brain cells are growing back all the time, and they're always creating channels and and sort of pathways according to what you're telling it. You're programming we've been programmed since since birth And you're, at this point, once you were no longer programmed when you went out on your own, you're still being programmed and you're programming yourself. So the reality, the life that you live is actually the life that you created at the quantum level. Okay? It's now manifest. So everything that you see around you is what you manifesting and what you created. and this is what the the most brilliant minds already understood. You know, Nikola Tesla, figured this out. Albert Einstein was playing in this in this realm. And it when you look at all the the great brilliant minds, they understood and and continue to understand that everything happens on the quantum level. So if you can control what's happening in your subconscious, for example, which is at the quantum level, The subconscious, actually, 95% of the things that you do every day are autonomic. in nature. They happen with with or without your cooperation. if you think that you're the thinker of your thought, think again. You know, you can sit on a beach and try not to think anything and thoughts will still come in. Well, who's thinking those thoughts? You might think it's you. Well, there's a program behind you. That we're getting deeper now. I don't wanna go too deep on that, but the reality is if you can tap into the quantum field, you can change everything in your world.

Steven Pesavento [00:32:36]:

Yeah. And to to kinda summarize this is if you're listening to this and you're thinking, hey. I have no idea what Nali's talking about. I don't really understand great. That means there's an opportunity for growth and change, and it's just the beginning of something new. But it's not even something that was just newly covered. It's been discovered for a very long time. There's a great book that I loved that really helped me wrap my head around it be called becoming supernatural by the end of that. I love that book. That's great. And his work has been great because he is, a scientist. He's documenting. He's documenting what's actually happening in the changes and takes something that is kind of nebulous and seems far off and allows you to realize that you have a lot more influence over who you are and how you show up and therefore what you attract into your life. And so from that place, if you're operating from that level, you're able to create the things that Nali and I are talking about -- Yeah. -- much more easily versus trying to force and push things. So Nali has this impacted your life or how have you used it personally?

Knolly Williams [00:33:44]:

You know, I I used it to get my first house. I was twenty six years old. and I wanted a six thousand square foot home. 6 I put down 6 to 10,000 square feet. You know, you you have to be specific when you're making this imprint because basically what you're doing is your, so and this is, again, it's it's weird for even when I say it, it sounds weird because it's weird for people that don't understand how how the universe works. so the universe works in a way where it's an order taker. So just imagine someone comes up over to your table. You're at a restaurant, which is basically what the universe is. It's a restaurant. You walk in and you place your order. Now you're at a restaurant and and you sit down. The waiter comes over or and says, hey. What do you have? You say, well, I'll have, you know, let it kinda it's kinda one of those days where I'm thinking about a grilled cheese. and a tomato soup. That's what I'm going for right now. and then they as they start, they say, no problem. They walk away. Wait. Wait. Wait. Wait. Wait. Hold on a second. let me go ahead and have that garden salad instead with the salmon. Okay. No problem. I'll just change your order. Now they would start walking away again. He said, wait. Wait. Wait. Wait. Where are you going? Hold on. I'm not done. Scratch that and give me a a cheeseburger. Now if you do this about three or four times, you know what the the waiter's gonna say, You know what? When you're ready to order, call me. Okay. And this is what people do every day, Steven. They're like, oh, I want this. I want this. I want this. And they do it for 2, couple 2, 3 weeks. And then they next week, they want something else. Then they want and the universe is constantly confused. and they don't end up ever really making progress. And the reality is what you want, what you desire desires you. Okay. What you desire desires you, and you're constantly attracting that into your realm, but it takes a little bit of time And so and and by the way, the 2 biggest things that will detract are fear and doubt. Okay? When you start to have fear, and you start to manifest doubt, it will automatically cancel clear and erase. It's like the delete button, on the things that are coming to you. So I mean, all the great masters taught about this. obviously, Jesus Christ taught about it, as well. You know, you can have whatever you say. If you if you desire, you can have it. and, it goes on and on. The great all the great teachers taught about it. but it is a power that we have been given as human beings as homo sapiens that we have not tapped into enough. So, again, I I used it to get this house here when I was in my first house. I I used it. I drew out. It's eerie when you see what I drew as to what my house was gonna be with the columns and everything. And what I bought was a back basically, you would have told me I drew it after I bought the house. This house, I drew it when I was in Maui. I was in Maui 7 years ago, and I drew out what my next house was gonna be. It's gonna have ocean on one side, a ocean view, which I'm looking right now. I can see the ocean. And right behind me, if I look out this window, I can see the mountains. So on the on the picture, it has ocean on one side mountains on the other. It has two buildings on it. And then it has a lot of different features that are basically this home, and I didn't even realize it, Steven, until I found the picture after we had bought this house secure in Puerto Rico. You know? Mhmm. and so that's just kind of the bigger ways, but everything else I mean, I was in a class one time, and the guy says, what what what's your dream car? I said, I wanna s a 550. I want it to be gray. I want it and I described all the features, what I wanted. And lo and behold, a few months later, that was my vehicle. that put them in in my driveway. And so you but you can become intentional about it. See, we create everything unintentionally anyway. People say, well, that, I don't believe in that. Well, it doesn't matter if you believe in it. It's what's happening to you already. What you have in your life what you've created either through negative thoughts or positive, and you don't even have to you don't even have to believe in it for it to work. It works. Yeah. But you can start to channel it and start to utilize it in your favor if you if you so choose.

Steven Pesavento [00:37:50]:

Hopefully, that makes a little more sense. what I think so powerful about this is that it really takes the mystical and what often people have thought of as the religious, the belief, the prayer, the intention. and it brings a scientific perspective interpretation to it. And it brings those 2 worlds together. So you can leave whatever you wanna believe, but at the same time, it working whether you believe it or not. And what you'll start to notice is the more that you understand this, you're more to understand the process of setting that intention and being clear and being, direct with what you're looking for and setting one clear order You'll start to notice the synchronicities. You'll start to notice those things start coming into your life, and some beautiful things will happen. Well, Nali, I'd love to spend a whole episode talking to you about this because I'm very passionate about it. I think it can really change lives as people their head around it. But as we wrap up today's episode, I'd love for you to wrap up on this question. What advice would you give to those who are listening? We're looking at being more intentional about the life and business they're creating. How can they go about doing that and what do you recommend?

Knolly Williams [00:38:58]:

The biggest thing I recommend is that you do, what we call the work. And a lot of times, I don't like hearing that myself. you may not like hearing it. And and I've I've taught it to people, without sensitivity. like, hey. You gotta do the work. You gotta do, like, crap, man. What are you talking about, man? There's actually a new book out. I don't have it yet, but some of my students are are raving over it called how to do the work. and and I but I recommend that you have introspection. You know, it's been said that the unexamined life is not worth living. And, the reality, and that was a a philosopher that said that. And that's so real. You know, what I would say is do as much as you can there's all these different personality profile tests that you can take, like, the disc profile tests, wealth dynamics, which is one of my favorite. They're all free. I've got them on my website. there there's a new one I just while I've been hearing about it, the enneagram, I might be saying that wrong, but there's all these different assessments that can help you understand how you're wired. and then I've got one called Discovering Your Divine Destiny, which is, a workbook with a 121 questions where it basically gets you to understand who you are if you've never done that work. that that would be my biggest advice is to start there. because once you understand who you are, you'll start to behave in the ways that are in alignment with your ultimate greatness. You know, my my purpose is it is to inspire you to become all that god created you to be so that you can live the life you were meant to live. And when you think about this, Steven, you know, it's been asked, why does a rose bloom? Well, it blooms because it's a rose. That's what roses do. And when you find out who you are, you'll start to bloom in the way that you're supposed to bloom just naturally. Like, you won't even have to try to do But Rose doesn't try hard to bloom. It just blooms because that's what it was created to do just like you were created for that. So, yeah, find out who you are as Steven pointed out in the beginning and start using the quantum field in your advantage to your advantage.

Steven Pesavento [00:41:02]:

Yeah. It's one of the most powerful things that you can do. And if you wanna learn more about that, highly recommend the book. it's one from one of, my favorite people on Instagram, the holistic psychologist, Doctor Cole. absolutely recommend, check her out, dive deeper into yourself. Nali, this was amazing. Thank you so much for joining us today. Highly recommend you grab Nali's new book, the 3 hour,

Knolly Williams [00:41:28]:

3 hour day. Yeah. 3 hours a day, baby. That's it. Yep.

Steven Pesavento [00:41:32]:

3 hours a day. And, Nali, look forward to having you on again. Really appreciate you joining us, and thanks for listening. and we'll see you all in the next episode. Thanks for listening to the investor mindset podcast. Make sure to hit that button. And if you'd like to watch another, here's one up top. Here's another great video right down below.



balancing money and making a difference, branding and leadership, combining making money and giving back, core identity, creating additional revenue streams, desires and the universe, discovering one's divine destiny, fear and doubt, generating leads and closing sales, income producing activities, introspection and self-understanding, living with purpose, making a positive impact, neuroplasticity, power of manifestation, productivity in business, programming oneself, residual income, scaling a business, shifting perspective

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